Lin & Lucy's Home (2023)
D&AD New Blood Awards Wood Pencil for Lin & Lucy's Home (Duolingo)
Finalist for Student Spatial/Exhibition Design AGDA Awards 2023
Design Team:
Cassandra Song, Chantelle Cortez Maglalang, Feby Bestari, Tam Le, Emily Yang
This interactive pop-up experience was a response to the D&AD New Blood Duolingo Maths brief and aims to reframe what it means to be 'good' at maths by making it a celebration.
As a team of Asian Australian creatives, we pondered on our own childhood experiences, acknowledging that anxiety starts most often within the home rather than classroom. In response, we designed a home-style interactive pop-up experience that will inspire children to discover the magic of maths.
I was in charge of directing the brand strategy and narrative through research and conceptual development. I also took the lead with the storytelling and copywriting for the project, narrating the final video outcome.
